The Butler County Business Spotlight

Three Ways to Grow your social media audience in 2018

By E. Todd Fowler

Recently, Forbes magazine published an article titled ” It’s No Longer Internet Marketing Without Social Media.” Inside the article, the point that is made is, if you understand how to use social media you can create a relationship with your audience and increase sales.  Check out three ways to improve your online presence in 2018.

  1. Engage your audience by the use of a contest. Everyone likes to win. Set up a contest on Facebook, Instagram, and Twitter. This is a great way to build an email list and grow your pages and groups.
  2. Go Live! That’s right! Go live! Take a few minutes before you click the switch live and script your message. A few minutes of preparation can greatly increase viewership and engagement.
  3. Grow your email list and develop a newsletter. This is one of the most effective and powerful ways to reach your audience on a regular basis. You can use programs like Constant Contact or Mail Chimp to make the process much easier.

More about the author

E. Todd Fowler is a Husband, Dad, Veteran, Beekeeper and Social Media Manager in SW Ohio for many top brands and nonprofits. Todd is a partner in the media and marketing firm  Worker Bee Media, LLC. He and his team manage social media accounts, build websites, webmaster, and manage email campaigns. You can reach Todd at his email or follow him on Twitter at @etfowler