Serve City Launches Christmas in July Fundraiser with New Branding & Leadership Team 

By: Jeff Gambrell

HAMILTON- A lot of new energy and excitement has recently been bursting from the doors of Serve City over on Hamilton’s East Avenue. Many may be wondering what could have brought about this sudden change in atmosphere for an organization that has served Butler County’s low-income and homeless neighbors for over twenty years. Perhaps, it likely derives from the recent installation of a brand-new leadership team, one full of fresh, bold ideas. Indeed, there is a lot to be excited about with what changes have already occurred (and what plans are currently in the works).

Dave Hood, the Executive Director of Serve City, has been determined, since he assumed his role, to steer the organization in a different direction.

“It’s a new day at Serve City and we are so excited to step into the future with our community partners as we serve our neighbors”, affirmed Hood.

With that in mind, he and his team launched Serve City’s rebranding this week which included new logos and a website. The modern design intends to provide a more user-friendly, personable approach for the organization as they strive to build more community relationships. These relationships in turn will allow them to further their cause of transitioning individuals out of homelessness by connecting their residents with a wider range of resources.

In addition to the updated branding, Serve City seeks to renovate itsmain building in the near future, providing for a more spacious kitchen and community space.

This updated design also includes refurbished shower rooms and will allow for them to expand the number of residents they can shelter, which currently encompasses fifty-four individuals. However, for all of this to be possible, it depends upon the generous support of community members like you to chip in what you can to lend a hand to our struggling neighbors and empower them to become independent once again. “We can’t do this without you!”

Make sure to check out Serve City’s fresh new look by visiting them at, and while you’re there, consider donating to their Christmas in July Fundraising Campaign.